Today I am excited to speak to a group of women who come together to Believe, Inspire and Grow. The organization, BIG, asked me to speak on business, branding and life balance. As I thought about how to convey the lessons that I have learned over the years that have helped me design a flourishing business, create branding & marketing success and find balance in the midst of daily chaotic living, I decided to weave into the discussion the importance of color in each area. You might ask, “Why Color?” Color touches us on many levels visually, psychologically, physiologically and emotionally. Learning how to use color can impact the big vision for your business, create harmony in your home and help you stand out in the crowded world where new empires are built every day. In today’s article I will give you simple solutions on ways you can use color to create the life and business of your dreams!

What pops into your mind when you think about the following colors red, blue, green, yellow, and purple? Do you have a favorite? Is there one you really don’t like? Do they leave you with a feeling, sensation or emotional reaction?

Colors create a range of unique experiences for each person. Each individual has a distinct imprint associated with each color that has been stamped within the cellular memory of that person. This memory imprint or association can be connected to cultural, psychological, physical or emotional factors. Let me give you an example from my own experience.

When I was young, I had severe asthma brought on by physical activity or environmental allergens. My mom would notice my wheezing and head off to find my asthma medicine. Inevitably, it would turn into a bit of a cat and mouse chase with her trying to find me and me running away as fast as I could. Fast-forward thirty years and the site of purple creates a gag reflex in my throat. This involuntary reflex is solely based on the unconscious association I have with the color purple. This demonstrates the dramatic impact colors can have on us on both a conscious and unconscious level, psychologically and physiologically. It took me years to realize there was a triggered physical and emotional response created by the color purple! Begin to notice what colors you love and which ones you truly dislike. This will help you begin to determine which colors will support you in your life.

Studies have shown that colors have a physiological impact on your body. The color blue lowers your cortisol levels while the color red increases your heartbeat. Both of these scenarios can be beneficial in some situations and negative in others. What is important is determining when and how to use different colors to create positive results in your life.

Culturally colors have meaning. Determining what cultural color associations you connect with is important when deciding which colors to use in your life and business. Before choosing a color for your business and brand think about what the cultural connection is to that color. Are you connected to that cultural symbolism?

Marketing 101 explains how you and I don’t consider or even remember a product unless we have seen that product at least 7 times. In today’s chaotic world that number has probably started to rise because we are so inundated by a barrage of products and marketing tactics. One of the best ways to get your ideal target market to notice and remember you is by using colors to connect them to your business or brand. As a consumer begin to gain an awareness around the marketing tactics that your favorite and not so favorite brands use. This will actually help you move away from being unconsciously influenced to becoming a conscious consumer.

Mommy 101 intuitively tells me that certain colors are better in a home environment than others. If I want rambunctious teenage boys than I should use a color like red. Bright, vibrant colors might be fabulous in a gym or area where there is more activity. Soothing colors are best if you are trying to create a sanctuary of calm. Determine how you want to use each room in your home to help you create your Home in Harmony.

Take a moment to think about what your big vision is for your home, business and life. What color connects with this big vision? How can you use color to positively impact each area of your life?

If you want guidance on the best colors that will support you in creating harmony in your home and business, click here to schedule your Free Success Strategy Call!

Happy Soaring!

XOXO

Image Credit: Anna Sundrud Trang

Are you wishing you felt that sensation of loving your home every time you walk through the door? Or, are you yearning for that sense of calm instead of frantically just trying to get through the chaos of each day? Do you sometimes dream that you were living your passion & purpose and making a difference in the world while abundantly being rewarded for your impact & influence? Although these 3 areas seem so vastly different, the way to attain the results in the least amount of time is the same. In this week’s article I will explain how to get clarity around your ideal vision and take the fast track to make it happen with ease and grace. I truly want you to begin fulfilling your dreams for your home, happiness and higher calling.

We all have dreams and goals. That being said, some people are clear on what that bigger vision of their home, health, happiness and higher calling looks like, while others are not. If you have a clear vision of the ideal version of your life I recommend creating a visual representation of it. If you are not clear on this vision and version, take some time to contemplate how that will look for you. When you get clear, create a visual representation of that ideal vision and version. When you gain clarity around your dreams & goals and then create a visual representation of this big vision you draw that ideal version of your home, health, happiness and higher calling to you. Some people call this the Law of Attraction while others explain it as your subconscious mind connecting you to the experiences necessary (and filtering those that are unnecessary) to create the bigger vision of your life. Whatever it is, it works. Begin here.

The next step, which is the key to whether you have a long and arduous journey or take the fast, grace-filled pass to your ideal experience is getting yourself in the proximity of people who are doing, creating and living the life you hope to create. You want to surround yourself with people who are doing, creating and living the best vision of your ideal life and excelling at it! This is true for your home, health, happiness and higher calling. Begin to surround yourself with people who are truly successful in the areas you wish to change in your life and model the strategies that have made them successful. This will help you quickly create the home, health & happiness of your dreams instead of meandering slowly on a path unsure of which direction to move. Those that have come before you have already forged through and created a worn path. Connecting to them and following their lead is a success strategy that will allow you to walk their path giving you the proven to work, easy and grace-filled fast pass to your ideal life which can make it a reality in days instead of decades. It has been said that “Who you spend time with is who you become.” When you get committed to modeling someone who has already created the home, health, and happiness you hope to achieve in your own life, you will see the results at a rapid rate. Get committed!

Get clear on your version of your big vision for your home, health and happiness. Make a physical representation of this ideal. This will help your subconscious lead you to experiences that will help fulfill your dreams and goals. Find someone to model because proximity will give you the power of effortless momentum. These two simple strategies will help you begin to design the home and life you love!

Happy Soaring!

XOXO

PS…If you want to discover your fast action plan to fulfill your dreams let me help you. Click here for your Complimentary Success Strategy Session!

Image Credit: destinationweddingmag.com